Project KnowledgeLink Press Release | KnowledgeFlow

FOR IMMEDIATE RELEASE

KnowledgeLink: Empowering Senior Ambassadors for Digital Safety – A Community-Driven Initiative for Enhancing Cybersafety Awareness and Support Among Seniors

Toronto, ON – August 5, 2024 – KnowledgeFlow Cybersafety Foundation proudly announces the launch of KnowledgeLink, a project aimed at enhancing cybersafety among seniors through the creation of a team of volunteer senior ambassadors. This initiative addresses the growing need for tailored cybersecurity education for older adults.

This project aims to enhance digital literacy, create a supportive network, and empower seniors to engage confidently with digital technologies. By focusing on these key areas, the initiative ensures that seniors can safely and effectively navigate the digital world, reducing their vulnerability to cyber threats.

“KnowledgeLink is a vital step towards bridging the digital divide for seniors,” said Claudiu Popa, Co-Founder of KnowledgeFlow. “By equipping them with the necessary skills to stay safe online, we foster a culture of inclusivity and security.”

Project Highlights:

• Community-Driven Training: Senior ambassadors will receive training and volunteer within their local communities, ensuring a relatable and accessible source of cybersecurity guidance.
• Comprehensive Digital Literacy Education: The project will offer extensive training on secure online practices and privacy protection.
• Supportive Network Formation: These ambassadors will form a network that encourages seniors to confidently engage with digital technologies and stay connected with their communities.

“Our aim is to create a self-sustaining network of senior ambassadors who will continue to share their knowledge and support their peers, ensuring the program’s benefits endure well into the future,” added Paige Backman, Co-Founder of KnowledgeFlow.

Anticipated Impact:

KnowledgeLink addresses the urgent need for improved cyber literacy among seniors, highlighted by the Canadian Anti-Fraud Centre’s alarming statistics on fraud losses. By promoting online safety practices and reducing social isolation, KnowledgeLink will empower seniors to safely navigate digital platforms, connect with loved ones, and access online services confidently. The lasting impact will be seen through a network of senior ambassadors and a culture of proactive digital safety within senior communities.

KnowledgeFlow is committed to ensuring that seniors have the resources and support they need to stay safe online. This project is particularly important as it targets a demographic often overlooked in digital literacy initiatives. By focusing on seniors, KnowledgeLink is making a significant contribution to the overall safety and security of our online communities.

The support from the Government of Ontario, through the 2024-25 Seniors Community Grant, enables us to develop and implement programs focused on digital literacy and cybersecurity, creating a safer and more connected online environment for senior communities across Ontario.

About KnowledgeFlow Cybersafety Foundation:

KnowledgeFlow is a Canadian nonprofit organization dedicated to promoting online safety and security. At KnowledgeFlow, we believe that everyone deserves to feel safe and secure online, regardless of age, location or income and we strive to make cybersafety education accessible to all Canadians. Our initiatives focus on driving awareness, promoting digital literacy, and encouraging responsible online behavior. We collaborate with partners across various sectors to create campaigns, programs, and educational resources that empower individuals and organizations to navigate the digital world safely and responsibly.

Contacts:
KnowledgeFlow.org
Media@KnowledgeFlow.org

Co-Founders:
Claudiu Popa CISSP CIPP PMP CISA CRISC
KnowledgeFlow Co-Founder
Claudiu@KnowledgeFlow.org
ClaudiuPopa.ca
416-431-9012

Paige Backman
KnowledgeFlow Co-Founder
Partner Aird & Berlis LLP and Chair of Privacy & Data Security Group
Paige@KnowledgeFlow.org
AirdBerlis.com