Essential Tips & Cybersecurity Principles

Creating a Transparent & Compelling Cybersecurity Story

Debunk the myth that cybersafety is boring by highlighting its real-world consequences. By emphasizing the long-term impacts of breaches and addressing misconceptions, members of the media can inform and engage the public with their cybersecurity story. Asking questions about the vulnerability of public sector organizations, the real harm of breaches, and ensuring accountability can help prevent desensitization and normalization of high-impact cyber incidents.

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cybersafety journalist in front of laptop creating a transparent & compelling cybersecurity story

Tip

Most cyber-attacks are neither sophisticated nor unprecedented. Emphasizing mystery and intrigue around data breaches can be seen as sloppy reporting.

Key Points

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Investigative Work

  • Determine the exploited vulnerability that started the cyber attack.
  • Ask questions to uncover details such as the attacker’s methods and motives.
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Narrative Crafting

  • Use well-turned phrases to create a compelling story without manufacturing intrigue or humiliating victims.
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Beneficial Insights

  • Provide useful lessons for readers based on victims’ experiences.
  • Cover simple, effective tips to help organizations prevent similar incidents.

Essential Questions

Use these essential questions as a guide to write a cybersecurity story that is well-informed, balanced, and trustworthy. By keeping these principles in mind, journalists can produce balanced, credible stories that resonate with and inform their audience.

Obtain detailed incident reports and official statements of the affected organization from cybersecurity firms like FireEye, Mandiant or government cybersecurity agencies. Analyze discussions on platforms like Dark Reading, professional communities, and cybersecurity blogs. Academic and industry research papers can also provide in-depth analyses of attack methodologies and trends.

Analyze different headlines from tech sources like Wired. Examine which headlines attract the most attention and engagement while remaining clear and insightful.

For the most insightful tips, expert interviews are a great source to gather practical yet high-impact tips that can prevent the majority of cyber incidents. Organize best practices and guidelines, especially from Center for Internet Security (CIS), National Institute of Standards and Technology (NIST) or Cybersecurity and Infrastructure Security Agency (CISA).

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